dotpoker domains (.poker) will be available to buy within the next year or two and will totally change the online poker world.
Will poker players prefer the dotpoker domains or the old and trusted dotcom domains. What sort of Brave New Poker World will the new dotpoker domains usher in?
As pokerQ4 mentioned yesterday new domain extensions similar to the familiar dotcom (.com) or dotorg (.org) will soon be applied for and granted. People can in theory apply for any extension but only the very serious, needed or company related will be granted due to the cost and the technical requirements for owning and operating the actual extension like dotpoker (.poker).
The implications for poker companies are huge – what will poker players search for and trust the most. What will Google rank highest in its search engines or will the different extension make no difference?
When dotpoker (.poker) domains are available you could have 2 domains for the same phrase – one could be the now www.rakebackpoker.com and the other could be www.rakeback.poker
Which one would you click on first? If they have the same search result for Google which one would it display the highest?
.poker domains or .com poker domains?
The choice for companies and poker sites trying to make money through online poker traffic will now get complicated when the new dotpoker domains come out.
Companies normally have 2 very different approaches to their Intellectual Property of domain names.
Either a company is only interested in its very core domains such as .com or .org and a few main ccTLD (country code Top Level Domains) such as .co.uk and .it, or, the company is very aggressive at protecting is domain names and goes out and gets every possible combination of its domain name and TLD that it can.
Ladbrokes was a classic case of not really caring about other Ladbroke domains that were out there and concentrated on its few core domains.
PartyGaming that own PartyPoker, PartyCasino, PartyBets etc is the compulsive disorder extreme of the spectrum and even years ago was actively buying back affiliate domains with their brand name in them or getting the Bailiffs in to remove the cyber squatters. Years ago PartyGaming owned over 5000 domains and rising. Imagine how many they own now?
Now with the new .poker domain coming out what will they decide to do? How much is it going to cost them in the long run? Will it be money worth spent? Will players prefer the old .com domains or the new .poker domains?