The recent merger of business interests between 24hpoker and NoiQ is starting to take shape. With the recent takeover of the Entraction Poker Network by IGT it is all change for this ever changing network. Will there finally be some stability for this poker network or is this the start of even more evolution for one of the most changing poker networks out there?
24hpoker have merged with NoiQ the other power house on the Entraction Poker Network and this has formed a monster poker site and player pool in the guise of the new partnership company called igame. Both sites have joined their promotions together and player are able to enjoy the benefit of the largest private promotions on the Entraction Poker Network.
24hpoker is the Entraction Poker Networks own site on their network and is a mainly Scandinavian rakeback network. B2B poker merged with the 24hpoker network back in the day. Then after a lack of investment and some would say poor management and staffing skill levels, things started to turn sour. This was when its name, 24 hour poker, became its modus operandi. With any problems, questions or anything taking at least 24 hours for a basic response. And God help you if you asked something not in the FAQs.
The network was taken over and renamed Entraction and after a good look at the poker network they appeared to have sorted it out, as best as they could under the onslaught of the beloved and can do no wrong Full Tilt Poker, and other sites/networks that over took them in liquidity and software. One of the blessings for the old 24hpoker network was the Boss Media Poker Network who did and still do make any other poker network look good. Not being Boss Media has helped many networks sign new poker startups.
Entraction Holding AB was then acquired by IGT and it is still all change with the merging and/or partnership of a few companies to create the igame partnership company. igame involves Entraction (IGT), NET Entertainment or NetEnt, Wagerworks (IGT), Parlay, Evolution Gaming and last but not least NoiQ/24hpoker.
Its a very interesting company/partnerships that if managed correctly could really produce some great results for all. Its also how the online gambling industry has been going for a while now with companies/sites/networks needing to offer multi products. For example the pivgame network is one of these offering white labels with multi products and even multi poker networks as standard. Those sites that do not have an established player liquidity base and try to launch a single product will struggle. Those operators who can only offer one product may not be able to sign startups with them.
The igame company certainly has the credentials behind it, the experience and the resources to pull it off. Perhaps enough to put Entraction, or whatever it may eventually be called, back on the rest of the worlds poker map.