Is the sale of bwinparty’s Ongame Network the beginning of the end for the Ongame Network in Europe as a large network, and especially the end Ongame2? But perhaps the sign of the future, Ongame USA?
With bwin having been virtually sold Ongame to Shuffle Master for €19.5 million, this shows how much trouble or potential future value that the Ongame Network has. At the moment Ongame looks OK but once bwin pull out their players and migrate them to PartyPoker it will be dealt a real body blow.
Ongame could just about cope without bwins player liquidity and the fish they introduce to the Ongame Network but they will not be the only large Poker skin to leave.
Ongame2, the secret private inner network that Ongame have still not officially confirmed, is in the most trouble. When bwin then Betsson, Betfair, Bet24 and others leave what will be left of Ongame2 to give it that special liquidity. What will remain of the Ongame Network? Or do Shuffle Master have an Ace or 100 million of them up their sleeve to keep them with Ongame?
In theory this could result in the end of Ongame as a poker network force in Europe but have Shuffle Master realised what they could do with it in the USA and is it the reason they have bought Ongame?
If Shuffle Master do not know what is coming with Ongame then they have been sitting at that mythical poker business table for longer than 30 minutes and not spotted the sucker. Or did bwinparty spot the sucker?
They can not have bought it for its value now knowing what will happen to it. Surely they have bought it to have an instant poker Network and experience to run intra and interstate poker Networks in the USA?
Then if you can integrate a USA poker Network with the Ongame network you have revived the Ongame flat liner and your own investment.