We have kept an eye on the development of bet24 for many a year due to the fascinating car crash potential they seemed to exude. Similar to watching the start of an F1 race but turning off if there disappointingly is no mass car crash at the first corner.
Also, because what bet24 did or did not do, has always seemed a bit left field. In this universe of poker skins, food franchise and copy cat blandness this eccentricity has to encouraged or at least remembered.
bet24 grabbed our attention back in the day firstly when they were one of the original online gambling sites to sponsor an English Premier League side and we learned of their rather unique ‘marketing plan’. Secondly in this age of image, market research, surveys, focus groups, ad nauseam, they chose to represent their brand using 2 sock puppets!
With the recent poker news about bet24 being sold to Unibet we have decided to do our own Poker WayBackMachine. Were they Puppet Masters or Muppet Masters?
Sock Puppets are go!
We start with easily the greatest of all online gambling sites logo’s – Bet24′s sock puppets. The quality of the images may not be great as, for some reason, their seems to have been a purge of them.
I believe it to be the greatest logo ever perceived and then agreed to be used by a company. Can you think of anything better to represent them? Wouldn’t you be curious to see what the hell this company is about?
I met one of those things called a woman in an opposite sex wine bar and found out she worked for bet24. She delightfully confirmed they were as chaotic as I had hoped, especially their Poker. The most appropriate word was shambles. Years later she come over on holiday to Dublin and brought me the most wonderful and thoughtful present ever. I am now the proud owner of the bet24 socks! bet24 were having an office clearance and the image that made and defined them were treating like rubbish and discarded into history and the bin.
Target which Market?
What really set bet24 apart was their shirt sponsorship deal of Blackburn Rovers back in the days of 2006 – 2008. They spent around GBP 10 million to increase brand awareness. In the Scandinavian countries. bet24 had zero online affiliate marketing budget or policy for the UK market. Apart from their main site they had no UK presence or promotion partners and seemed to have zero interest in the UK market.
You could say that the sponsorship deal was enough money to spend but you would normally have had some sort of campaign to leverage your brands exposure. But not bet24 and for that we salute your Sir!
The only way they could have done it any better was if the sock puppets had been the logo on the shirts. Then that would have been genius.