Revolution Gaming has started its poker revolution by … introducing more rakeback for its players. While this is fantastic news for poker players its not good for the long term health of the network. How has this high rakeback policy worked for its network in real life?
Rake the Cake
If you look at the poker sites or networks that officially offer rakeback where are they in the pokerscout list with regards to player liquidity?
The top sites are PokerStars, Ongame, iPoker, PartyPoker and 888poker. These sites offer a VIP reward system and not rakeback or, depending on how you look at it, much lower rakeback. Full Tilt Poker did offer rakeback but kept it at 27%.
The main sites or networks that offer rakeback are Merge, Micrograming, IGT Entraction, Everleaf and Cake who are low down the list.
Everleaf Gaming sits such as Minted Poker offer a flat 40% rakeback to all its players. Look at how that has helped them build themselves up and into the force to be reckoned with. Not.
Massively high rakeback leaves you with no profit to invest and grow.
Eat, Drink and be Merry?
As poker networks and skins finally worked out to their cost offering rakeback above 30% leaves you with very little room to move. Especially after all the other fees like network, staff, advertising, poker pro sponsorships, tax, brown paper bags etc have been paid.
Revolution Gaming 36% rakeback will keep the Cake Poker Network players very happy and grinding away, you will succesfully migrate your Merge Poker players, you will steal Merge Network players and then you will attract what sort of other players?
Piece of Cake?
All players on rakeback sites moan about one thing, the low player liquidity compared to sites like PokerStars, Ongame, iPoker, PartyPoker and 888poker. Why do sites with no official rakeback policy have higher player liquidity?