The Rush For Rush Poker
The unsurprising announcement came into our inbox yesterday heralding the arrival of Sprint Poker on the iPoker network. Starting with Bet365 this feels like the 365th such announcement with the world and his wife now offering some variant on the Full Tilt Poker – supposedly patent protectable – ‘classic’ that was Rush Poker.
Microgaming launched Blaze Poker just recently, now we have Sprint Poker and once Ongame have given a thesaurus to their programmers you can expect their version to follow shortly. By our reckoning this just leaves Party, 888 and Merge without some kind of ‘fast moving ring game product’ to quote Pokerstars prior to their launch of Zoom Poker.
While we’re quoting Pokerstars we’re always amused to remember a source definitively telling us that they’d never develop a Rush type product because it meant that the bad players would lose, lose everything in fact, and lose it quickly too. So remember that while we might love Pokerstars and you probably do too they’re still after your money like the rest. In developing Zoom it seems that they’ve decided that a big profit right now is more important than an even greater, steadier one over a longer time period.
One of the largely unmentioned issues with Full Tilt’s shutdown is the longevity and lifetime value of a regular Rush Poker player. Full Tllt would’ve known whether players were getting destroyed at those tables as Pokerstars theorised. They would have had months of figures to run over and see whether or not bad players were going broke and if so at what rate. As the only poker firm able to compile such results how do we know that they weren’t bad?
Most networks are now splintering or taking some kind of action to keep parasitic skins away from the contributors but could the increasing prevalence of Rush variants make such moves irrelevant? Perhaps the final legacy of Full Tilt, beyond all the previous headlines and unsavouriness, is to have planted a slow burning bomb in the midst of all of their previous competitors.